3 Most Common Mistakes on Facebook Marketing, and How to Fix

You have a Facebook Page with a lot of content, but nobody is engaging with it. You run advertisements, but cannot seem to land sizeable leads. Your ad cost is so high, you’re losing money for every customer you get.

If you are saying Yes and nodding repeatedly right now, you are not alone. Too many businesses are finding it difficult to get a sustainable foothold on Social Media. And it doesn’t help that there isn’t a Philip Kotler of Social Media Marketing we can all rely on.

Social Media is so new and moving so fast, that by the time a book of a theory comes out it would be obsolete. So every industry leader in this field is doing well by experimentation.

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Top 5 Tips to Grow Brand’s Social Media Presence without Spending Money

The First Law of Thermodynamics states that energy cannot be created or destroyed, merely transferred from one form to another. It is applicable to everything within the confines of Earth’s atmosphere, including Social Media.

Assuming that all brands start Social Media with the intention of becoming one of the most engaged-with accounts among its community, a price must be levied. And this price either comes in the form of time or money.

If money is your choice, it can be invested into leveraging on a competent and dedicated Social Media team, boosting posts to gain better reach, and running advertisement campaigns to fasttrack your ROI.

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Top 6 Tips to Create A Buzz for New Products on Social Media

 Many incredibly revolutionary products do not gain market traction because their attention to marketing wasn’t enough. It is important to build strong and memorable hype, else nobody will know you’ve launched anything. 

Contrary to popular belief that it is now easier to reach customers, the bottomless noise in Social Media actually makes it harder to hear you out.

Product launches are incredibly complicated business, and require many intricate parts to run alongside each other like clockwork. We highly advise hiring an external marketing team specialised for these kinds of work. But it also helps to know the key tips to doing it, so you’re always kept in the loop of the process. 

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Set Up Shopping on Instagram with These 4 Steps

The evolution of Instagram was quite impressive. When it started off as a simple photo-sharing platform, it never expected such a strong adoption among brands. Today, it has become possibly the largest catalog of products and services in the world.

With over a billion monthly active users as of 2019[1], Instagram is primed to become a massive shopping platform.

Just last week, Instagram released an initial white paper explaining the details of their upcoming digital currency, Libra[2]. When active, Libra plans to be the default medium for all transactions within Facebook’s family of apps.

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7 Things Brands Should Avoid Posting on Social Media

All brands are told to be more human on social media. We were encouraged to express our individuality and vulnerability. But just because we are told to be so, doesn’t mean we will not be judged critically by our audiences for certain wrong steps.

Take for example Elon Musk’s endless Twitter rants in early 2019 that landed him a $20 million fine[1], which evidently was the final straw in a string of blatant Tweets by the Tesla and SpaceX owner.

While there are many things that we as brands can and should share with our audiences, there are some sensitive topics that probably should be tucked away behind curtains. 

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