Top 4 Ways to Target Audiences on Facebook Ads

Top 4 Ways to Target Audiences on Facebook Ads

Facebook Ads is quite possibly the most powerful advertising platform in the world today. It supports all advertisements that run in the 1st and 3rd largest social media platforms –  Facebook and Instagram – and the largest messaging platform in the world – Facebook Messenger.

That comes up to around 4.347 billion active monthly users as of the year 2018, according to Statista[1], which is around 56% of the world’s population.

But what sets advertising on Facebook apart from other platforms is in its in-depth Artificial Intelligence and a large pool of user information gathered over the years, which keeps getting better and better. While this level of data accumulation may freak regular users a little, Facebook’s ability to narrow down to users’ consumption behaviour is the best news for marketers yet.

Never in the history of all civilisation have we been able to direct advertisements toward people based on their hobbies, interests, age group, and where they work or live. And all this can be achieved with as little as RM 3 a day. Continue reading “Top 4 Ways to Target Audiences on Facebook Ads”