As Social Media as a platform reaches maturity, it is increasingly harder for brands to gain visibility. Old methodologies used by incredibly successful companies before are no longer effective today.
As of early 2018 Facebook made a bold move to drastically reduce the visibility of brands’ posts in favor of their users. Despite knowing this as old news, brands still find it difficult to adopt a new style of content marketing that actually works.
Perhaps it is the resistance to change that is holding them back. Or maybe they know something has to be done, but don’t actually know what.Continue reading “The 4 Fundamental Questions to Creating Content For Your Brand”