If Social Media Moves Into Chatrooms: How Should Brands Cope

About a decade ago, we saw social media as the first adaptation of the Internet that can be properly used by the entire world. We were able to meet people from all around the world and discuss similar topics. We were able to crowd-source efforts from all over and build something that previously could not be done.

Instead, it revealed the worst humans can be when hidden behind the veil of anonymity and avatars. It also showed us how much worse it is when people of similar opinions band together, creating an echochamber of information and opinions.

Today platforms like Facebook, Instagram and Twitter have become a cesspool of disinformation, superficial materialism, Internet trolls, and keyboard warriors. It seems the idea of an open and free social media was a utopia that could never be achieved in reality.

Continue reading “If Social Media Moves Into Chatrooms: How Should Brands Cope”

Don’t play with Hacker – Cyber Security

Image with wording of Cyber Security

Never underestimate the power of a hacker, and the importance of cyber security. This is something I often tell my friends and family and there are good reasons for me to say that.

I have seen many cases of cyber attacks happening around me. I even saw a white hacker hacked into a well reputable website to change the pricing of the purchase (of course he did not really purchase the product as that will be illegal).

All of these add up into one very insecure man on all his device (me).

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Social Media Predictions for 2019

2018 has been an incredibly wild ride for Social Media. First, Facebook announced that they would start deranking the visibility of Pages in order to bring back more ‘meaningful interactions’ among users.

Then, Facebook itself got caught in possibly the greatest scandal to ever hit a social media company. And to try and drown all the negative news, it went on to release a long list of features and services throughout the entire year which further complicated the mechanics of the game.

What this taught us as brands relying on Social Media as source of business and branding, is just how unreliable they can be. But however scary they may seem, we cannot deny that all of the world’s attention revolves in their sites.  Continue reading “Social Media Predictions for 2019”

Year End 2018: Events Highlight

(1) The Synergy Between ITIL, Agile, Lean IT and DevOps Workshop

Digital transformation is not just about embracing new technology, it is about a change in thought and organization culture. In order to further understand the statement, Info Trek Penang has invited Quint Wellington Redwood’s CEO Maurice Boon and Asia Consulting Director Michiel de Boer to conduct a wonderful half day workshop on  1st November 2018 to share with us what Digital transformation is. Continue reading “Year End 2018: Events Highlight”

8 Incredible Ways to Use Instagram Highlights For Your Brand

Instagram, at its conception, was meant to be a clutter-free alternative to Facebook. It was very good at doing one job, and didn’t need to impress anyone else with fancy glitter and half-baked functions.

But since the introduction of Stories, Instagram was able to again ride a new wave of expanded usage. The simple idea of impermanence seemed to have created so many positive effects among creators and users, most importantly in bringing the term ‘Social’ back to social media.

Brands have been seeing their content views and engagement thrive again in Stories, creating a stickiness that was lost so long ago in Posts. As users begin moving most of their attention away from the mess and clutter scattered across Facebook, there is an inherit pressure for Instagram to be more than it is but also not too much that it becomes another Facebook. Continue reading “8 Incredible Ways to Use Instagram Highlights For Your Brand”