How to Get Your IG stories into the Explore Tab

If you are a brand playing a strong game on Instagram, you will want to continue reading this article.

The Explore tab on Instagram is every user’s glimpse at the open world of content by people we haven’t yet Followed. Over the years, this section of the app has improved to include IGTV and Shop content as well.

Up until recently, Stories was the last piece of the Explore puzzle which the company says will be rolling to all in the coming months.

Ever since it was introduced a couple years back, Stories has been steadily outgrowing the views of Posts and IGTV combined[1]. Perhaps it’s due to the ‘temporariness’ that encourages people to be candid and casual with their content. Or perhaps it’s the absence of Likes that get people to really appreciate the content.

Continue reading “How to Get Your IG stories into the Explore Tab”

What Content to Post on LinkedIn

Since Microsoft’s acquisition of LinkedIn in mid-2016, they have been making a lot of catch-up improvements to the platform. A recent report released by LinkedIn revealed that the number of Comments, Likes and Shares grew by over 50% year-on-year[1]

With over 630 million active users on the platform[2], LinkedIn themselves realised that their platform is quickly becoming a formidable contender to the social media industry. To help all of us users out, they released a comprehensive Guide to Posting Content on its platform.

Continue reading “What Content to Post on LinkedIn”

Simple Steps to Get Storytelling on Social Media Right

I recently came out of the Bumblebee movie feeling more satisfied than all the previous Transformers series combined. If the cinematic experience was more epic in the first five movies, why was this little spin-off loved by more moviegoers?

Similarly with social media content and advertisements. Why are some able to connect with us emotionally more than others?

In the golden age of Big Data and Machine Learning, marketers often make the fatal mistake of relegating their audiences down to numbers and graphs. The result is an endless streak of uninspiring content built based on statistics and algorithms rather than human beings.

Continue reading “Simple Steps to Get Storytelling on Social Media Right”

Why Every Company Needs a Media Department

If you were born and possibly worked in the time before the Internet, you would have seen the days when businesses were focused simply on making the best products and selling them to customers.

Very little or no education was involved. Knowledge itself was a Unique Selling Proposition that should never be given out for free. When it was required, they came in scripted advertisements with heavy lighting and makeup.

Continue reading “Why Every Company Needs a Media Department”

Why Marketers Should Replace Funnels For Flywheels

The Sales or Marketing Funnel has been all marketers’ playbook for a long time. It outlines the process by which a customer is taken on the sales journey from the initial Awareness all the way to Purchase stages. 

Throughout this Funnel, marketers start with a wide catchment of potential customers and filter down until they reach a refined number of buyers.  If you have been introduced to a new product’s name, its functions and features, followed by an irresistible promotion to buy it, you have been down one such Funnel.

Recently though, there has been talk of a new method that could change the way marketers work. It is by using the Flywheel. Developed by author Jim Collins in his book Good to Great, the Flywheel is essentially a circular flow with multiple sections that gains momentum through every cycle.

Continue reading “Why Marketers Should Replace Funnels For Flywheels”