Top 4 Ways to Target Audiences on Facebook Ads

Top 4 Ways to Target Audiences on Facebook Ads

Facebook Ads is quite possibly the most powerful advertising platform in the world today. It supports all advertisements that run in the 1st and 3rd largest social media platforms –  Facebook and Instagram – and the largest messaging platform in the world – Facebook Messenger.

That comes up to around 4.347 billion active monthly users as of the year 2018, according to Statista[1], which is around 56% of the world’s population.

But what sets advertising on Facebook apart from other platforms is in its in-depth Artificial Intelligence and a large pool of user information gathered over the years, which keeps getting better and better. While this level of data accumulation may freak regular users a little, Facebook’s ability to narrow down to users’ consumption behaviour is the best news for marketers yet.

Never in the history of all civilisation have we been able to direct advertisements toward people based on their hobbies, interests, age group, and where they work or live. And all this can be achieved with as little as RM 3 a day. Continue reading “Top 4 Ways to Target Audiences on Facebook Ads”

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Introducing Info Trek Learning On Demand

Have you ever wanted to enhance your knowledge to expand your career opportunity, or perhaps your industry is quickly evolving, and you need to keep yourself up to date, but travelling or away from your work desk are simply impossible?

Info Trek understands your concern and we are extremely pleased to present to you our new online on-demand courses at the e-learning platform, UDEMY is up. Through our Learning-On-Demand courses, it would be so convenient for you to take courses without the limitation of time and location.

 

We have broken down the courses into small videos that were carefully curated by our professional trainers, exercise files are provided for you to download and practice. You may learn at your own pace and we ensure your learning process are at the most optimal level. After you have completed any courses, a certificate of completion will be provided to you by UDEMY.

Please click on the course titles to view more. Presently, we are providing 4 courses on UDEMY: –

  1. Learn how to simplified HR Reports like a Pro!
  2. Microsoft Excel Advance
  3. Microsoft Excel Intermediate
  4. Microsoft Excel Foundation

Learning and growing must be consistent. If you can keep the learning habit throughout your career, it will keep you out of your comfort zone and gives you inestimable value.

Why choose Info Trek?

Info Trek was established since 1996 and has always stick to the objective and belief by providing top quality corporate technology training solutions to businesses in Malaysia. Throughout the journey, Info Trek has gained honors from its various partners and industry recognition from MNCs to government agencies. We are truly dedicated to provide you with the best quality assurance and professionalism in our training.

Microsoft Official Courses On-Demand (MOC On-Demand) blend video, text, hands-on labs and knowledge checks to help you build your Microsoft technology skills—on your own schedule, at your own pace and in your own place. No need to spend time and money travelling to a classroom location or adhering to classroom hours—with a computer and an Internet connection, your Microsoft Official Courses On-Demand come to you, any time.

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Info Trek Events Highlight in May 2018- AI Preview Workshop

A 4-hour preview workshop on topic about Artificial Intelligence (AI) was being introduced on 30 May 2018. We have proudly invited the founder of airatech.io, Patrick Lee and the Deep Learning Engineer of Skymind.ai, Charlene Lim to speak for the event.

During the AI Preview Workshop, we have learnt about the basic understanding about AI through hands-on-experience to understand AI algorithm. Few topics about AI such as Deep Learning, Data Mining, Machine Learning, Neural Networks, DL4J and Skil-Ce had been covered as well.

Our trainers have also shared some insight on why AI is important. In fact, AI has already penetrated our daily life as we can see from smartphone, social media, ATM and more. Furthermore, AI application has brought impact crosses a lot of industry, especially medical. Hence, opportunity that AI can bring into our future is worth exploring.

Check out the video of the AI Preview Workshop:

If you have missed out this workshop and would like to attend the full workshop course, please take a look at the information below:

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How to Make Money with Your YouTube Channel

Between the multitude of free social platforms and incredibly affordable hardware we have at our fingertips today, there is no better time to thrive as a content creator. One even hears of mythical tales where seemingly normal people making millions of dollars posting videos on platforms like YouTube even before they leave school.

By the end of this article, you will discover that you, too, can have your fair share of the Social Influencer pie. On top of that, you will also have a clearer picture on how to get there. But before I set you up to fly, I have to first smack you down to the ground. If you’re aiming to game the system and hope to make money by buying Followers, stealing viral posts and reposting other people’s content, may I suggest you save your effort and find another hobby instead.

Creating Your Strategy

In order to create and maintain a long term and sustainable YouTube Channel, you have to look past basic arithmetic and ask valuable questions like What is my niche, How do I create value for my viewers in the long run, and How do I help my potential sponsors achieve their KPIs?

Find a niche that sits nicely in the Goldilocks Zone, not too many that you become too general, and not too few that nobody is your niche. Don’t worry about needing to be too good at your specialty. There are plenty of muggles out there you can help with your limited knowledge. The fact that you’re reading this article proves my point.

Remember: if they ain’t coming back for more original content, you don’t have a money-making channel. Continue reading “How to Make Money with Your YouTube Channel”

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Can China have an Intel of their Own?

The Chinese government has been pushing for homegrown semiconductors, but it’s not as easy as it sounds. After decades of failure, today may just be the right time for some of these state-sponsored companies to take-off.

The American or specifically, the Israel monopoly of semiconductor technologies and businesses have been on-going for ages, with little to no challenger from the likes of Asia or other regions. Jack Ma saw this profound lapse in technology gap between the region giants, and has been urging that countries with the resources and technology such as China, Japan and even Korea should start investing their countries resources into the development of their very own semiconductor technology; to get around America’s grip on the global chip market.

A Lucrative Market

Qualcomm Inc managed to topped Wall Street’s forecast in its recent quarterly profit. To put into perspective just how much money chips are making money for Qualcomm, how about fiscal 2017 revenues that stands at $22.3 billion? With global semiconductor sales revenue for 2017 hitting some $419 billion in greenback, as according to the latest Gartner report.

Take a step back and now look at who owns the biggest pie from this multi-billion-dollar money printing industry? American companies of course. The China and Japan semiconductor producers do not even stand a chance against these giants.

“America was the early mover and China, we need a lot of things. 100 percent of the market for chips is controlled by Americans,” Jack Ma addressing students and entrepreneurs at Tokyo’s Waseda University. “And suddenly if they stop selling — what that means, you understand. And that’s why China, Japan, and any country, you need core technologies.” Continue reading “Can China have an Intel of their Own?”

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