Social Media Predictions for 2019

2018 has been an incredibly wild ride for Social Media. First, Facebook announced that they would start deranking the visibility of Pages in order to bring back more ‘meaningful interactions’ among users.

Then, Facebook itself got caught in possibly the greatest scandal to ever hit a social media company. And to try and drown all the negative news, it went on to release a long list of features and services throughout the entire year which further complicated the mechanics of the game.

What this taught us as brands relying on Social Media as source of business and branding, is just how unreliable they can be. But however scary they may seem, we cannot deny that all of the world’s attention revolves in their sites.  Continue reading “Social Media Predictions for 2019”

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Year End 2018: Events Highlight

(1) The Synergy Between ITIL, Agile, Lean IT and DevOps Workshop

Digital transformation is not just about embracing new technology, it is about a change in thought and organization culture. In order to further understand the statement, Info Trek Penang has invited Quint Wellington Redwood’s CEO Maurice Boon and Asia Consulting Director Michiel de Boer to conduct a wonderful half day workshop on  1st November 2018 to share with us what Digital transformation is. Continue reading “Year End 2018: Events Highlight”

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8 Incredible Ways to Use Instagram Highlights For Your Brand

Instagram, at its conception, was meant to be a clutter-free alternative to Facebook. It was very good at doing one job, and didn’t need to impress anyone else with fancy glitter and half-baked functions.

But since the introduction of Stories, Instagram was able to again ride a new wave of expanded usage. The simple idea of impermanence seemed to have created so many positive effects among creators and users, most importantly in bringing the term ‘Social’ back to social media.

Brands have been seeing their content views and engagement thrive again in Stories, creating a stickiness that was lost so long ago in Posts. As users begin moving most of their attention away from the mess and clutter scattered across Facebook, there is an inherit pressure for Instagram to be more than it is but also not too much that it becomes another Facebook. Continue reading “8 Incredible Ways to Use Instagram Highlights For Your Brand”

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Info Trek Event Highlight in October 2018- Machine Learning Workshop

A 4-hour workshop on topic about Machine Learning was organized on 29 October 2018. We’ve invited Hong Chii Guan, James, Microsoft Certified trainer to speak for the event. Machine Learning is the study of algorithms that computer systems use to automatically learn and improve without being explicitly programmed. Continue reading “Info Trek Event Highlight in October 2018- Machine Learning Workshop”

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13 Ways to Rank Your Website on Google

In my last article, I laid out the more technical reasons why a website does not rank. Some Black-Hat Search Engine Optimisation (SEO) hacks can do more damage than good. And Google has been actively and consistently penalizing techniques that try to game the system and deceive users.

This article will outline some of the most important points to getting a website ranking well in no time. This article will show 13 tips across four major sections that improve the searchability of a website.

Before we delve into the details, understand that Google never created a certification or official guideline to SEO because it does not encourage anyone to game the system. It believes SEO should ultimately be used for the good of content sharing, and not ranking for the sake of ranking. That said, Google’s search spider is still a computer that adheres to a complex set of algorithms. And algorithms can be predicted. Continue reading “13 Ways to Rank Your Website on Google”

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