You have a Facebook Page with a lot of content, but nobody
is engaging with it. You run advertisements, but cannot seem to land sizeable
leads. Your ad cost is so high, you’re losing money for every customer you get.
If you are saying Yes and
nodding repeatedly right now, you are not alone. Too many businesses are
finding it difficult to get a sustainable foothold on Social Media. And it
doesn’t help that there isn’t a Philip Kotler of Social Media Marketing we can
all rely on.
Social Media is so new and moving so fast, that by the time
a book of a theory comes out it would be obsolete. So every industry leader in
this field is doing well by experimentation.
The First Law of Thermodynamics
states that energy cannot be created or destroyed, merely transferred from one
form to another. It is applicable to everything within the confines of Earth’s
atmosphere, including Social Media.
Assuming that all brands start
Social Media with the intention of becoming one of the most engaged-with
accounts among its community, a price must be levied. And this price either
comes in the form of time or money.
If money is your choice, it can
be invested into leveraging on a competent and dedicated Social Media team,
boosting posts to gain better reach, and running advertisement campaigns to
fasttrack your ROI.
revolutionary products do not gain market traction because their attention to
marketing wasn’t enough. It is important to build strong and memorable hype,
else nobody will know you’ve launched anything.
Contrary to popular belief that it is now easier to reach
customers, the bottomless noise in Social Media actually makes it harder to
hear you out.
Product launches are incredibly complicated business, and
require many intricate parts to run alongside each other like clockwork. We
highly advise hiring an external marketing team specialised for these kinds of
work. But it also helps to know the key tips to doing it, so you’re always kept
in the loop of the process.
The evolution of Instagram was quite impressive. When it
started off as a simple photo-sharing platform, it never expected such a strong
adoption among brands. Today, it has become possibly the largest catalog of
products and services in the world.
With over a billion monthly active users as of 2019,
Instagram is primed to become a massive shopping platform.
Just last week, Instagram released an initial white paper
explaining the details of their upcoming digital currency, Libra.
When active, Libra plans to be the default medium for all transactions within
Facebook’s family of apps.
As Social Media as a platform reaches maturity, it is
increasingly harder for brands to gain visibility. Old methodologies used by
incredibly successful companies before are no longer effective today.
As of early 2018 Facebook made a bold move to drastically
reduce the visibility of brands’ posts in favor of their users. Despite knowing
this as old news, brands still find it difficult to adopt a new style of
content marketing that actually works.
Perhaps it is the resistance to change that is holding them
back. Or maybe they know something has to be done, but don’t actually know