The 4 Fundamental Questions to Creating Content For Your Brand

As Social Media as a platform reaches maturity, it is increasingly harder for brands to gain visibility. Old methodologies used by incredibly successful companies before are no longer effective today.

As of early 2018 Facebook made a bold move to drastically reduce the visibility of brands’ posts in favor of their users. Despite knowing this as old news, brands still find it difficult to adopt a new style of content marketing that actually works.

Perhaps it is the resistance to change that is holding them back. Or maybe they know something has to be done, but don’t actually know what.

Continue reading “The 4 Fundamental Questions to Creating Content For Your Brand”
Please follow and like us:

How to Get Your IG stories into the Explore Tab

If you are a brand playing a strong game on Instagram, you will want to continue reading this article.

The Explore tab on Instagram is every user’s glimpse at the open world of content by people we haven’t yet Followed. Over the years, this section of the app has improved to include IGTV and Shop content as well.

Up until recently, Stories was the last piece of the Explore puzzle which the company says will be rolling to all in the coming months.

Ever since it was introduced a couple years back, Stories has been steadily outgrowing the views of Posts and IGTV combined[1]. Perhaps it’s due to the ‘temporariness’ that encourages people to be candid and casual with their content. Or perhaps it’s the absence of Likes that get people to really appreciate the content.

Continue reading “How to Get Your IG stories into the Explore Tab”
Please follow and like us:

What Content to Post on LinkedIn

Since Microsoft’s acquisition of LinkedIn in mid-2016, they have been making a lot of catch-up improvements to the platform. A recent report released by LinkedIn revealed that the number of Comments, Likes and Shares grew by over 50% year-on-year[1]

With over 630 million active users on the platform[2], LinkedIn themselves realised that their platform is quickly becoming a formidable contender to the social media industry. To help all of us users out, they released a comprehensive Guide to Posting Content on its platform.

Continue reading “What Content to Post on LinkedIn”
Please follow and like us:

Simple Steps to Get Storytelling on Social Media Right

I recently came out of the Bumblebee movie feeling more satisfied than all the previous Transformers series combined. If the cinematic experience was more epic in the first five movies, why was this little spin-off loved by more moviegoers?

Similarly with social media content and advertisements. Why are some able to connect with us emotionally more than others?

In the golden age of Big Data and Machine Learning, marketers often make the fatal mistake of relegating their audiences down to numbers and graphs. The result is an endless streak of uninspiring content built based on statistics and algorithms rather than human beings.

Continue reading “Simple Steps to Get Storytelling on Social Media Right”
Please follow and like us:

Why Every Company Needs a Media Department

If you were born and possibly worked in the time before the Internet, you would have seen the days when businesses were focused simply on making the best products and selling them to customers.

Very little or no education was involved. Knowledge itself was a Unique Selling Proposition that should never be given out for free. When it was required, they came in scripted advertisements with heavy lighting and makeup.

Continue reading “Why Every Company Needs a Media Department”
Please follow and like us: