User Experience Design, otherwise known as UX Design is a popular buzzword now. Though the term UX design may sound fancy, what it means is the experience a user has when interacting with any given system, be it a website, application or even a software. Every step of the way matters from when a user clicks into a system until they close it. This is because UX design is intended to serve a user in the best way possible. It is put in place to give a user with the best possible experience so that in return the user is kept loyal and becomes a retained user of the brand or service. This is why there is such an emphasis on having an excellent UX design.
It is arguable that scales of ‘experience’ cannot be objectively evaluated as it is mostly based on subjective variables such as feelings and other environmental factors. Though it is impossible to create the best UX for every user out there, it is very possible and necessary in fact, to create the best UX for your specific target audience. In general, there are some things that separate good UX from bad UX. While UX is an ever-changing field that constantly encourages new ideas, there are some founding principles that every UX designer has to hold to. You may be able to identify some of these traits as well.
Ever wonder why you have sworn off some websites while remaining loyal to others throughout the years? Read on to find out the 4 must-know elements of User Experience Design and keep your users loyal.
To understand value it is important to analyze and validate what a user expects when interacting with the system you are creating. For example, if you are designing an app that acts as a cookbook compiling different recipes, it is important to understand why a user would need to use your system instead of anything else. Understand the problem you are trying to solve with your design and make sure your system gives users a simple and hassle-free solution.
Once you’ve understood the why or the value that our design is intended to provide, you can then look at the how, the usability. This is one of the most crucial parts of UX design. Your design aims to solve problems, by having a solution that is difficult to navigate or operate you are only creating new problems. No matter how valuable your product or service is, users will be deterred by excessive clutter, unsecure sites and even a lack of clear navigation. It is the role of the designer to make sure every button and bar is exactly where a user would need it to be.
This next element is how easy or likely it would be for a new user to adopt your UX design. There needs to be a great analysis on a user’s existing and expected processes. Your design may work on the existing process and you may add improvements where possible but it is important that you do not stray too far away from the norm. If a system appears to be too foreign it would automatically be perceived as ‘complex’ though this may not be the case. Therefore, it is important to make sure your design is one that can be easily assimilated and adopted by users.
Desirability is a key element of UX design that determines how much a product, brand or service is wanted by a user. Desirability is often intertwined with usability but these two elements are both distinctively and equally important. While usability is what makes the system usable, desirability has a role to make a lasting impression on users and keeping them wanting more.
You can easily achieve these goals by picking up some skills and conducting thorough user research studies. Regardless of whether you are a newbie starting out in your UX career or a seasoned professional who is looking to upgrade your skills Info Trek has got solutions for you. Browse through our list of specially curated UX design courses or sign up with us for a free consultation and let our expert instructors guide you right from the start.