Over the past two decades, advances in technology have triggered unprecedented changes across all aspects of society. In the business world, this tech-shift has created a context of constantly evolving customer and market needs. Developments in digital technologies, such as smart devices, the Internet of Things (IoT), artificial intelligence (AI) and blockchain, have disrupted and transformed markets at astonishing speed. The world as we know it today is volatile, uncertain, complex and ambiguous1. As a result, the strategies that once delivered deep market power and long-term dominance are no longer effective.
In a world that is constantly changing, the target state is no longer static, but ‘will constantly move as the wider context changes and evolves. In this paper, we will look at:
- How organizations need to adapt their approach to strategy to survive in the current business context.
- How adopting and embracing AgileSHIFT™ practices and principles can support them in this.
Download this whitepaper to learn more.