I recently came out of the Bumblebee movie feeling more
satisfied than all the previous Transformers series combined. If the cinematic
experience was more epic in the first five movies, why was this little spin-off
loved by more moviegoers?
Similarly with social media content and advertisements. Why
are some able to connect with us emotionally more than others?
In the golden age of Big Data and Machine Learning, marketers often make the fatal mistake of relegating their audiences down to numbers and graphs. The result is an endless streak of uninspiring content built based on statistics and algorithms rather than human beings.
With data factoring in an increasing amount of interactions everywhere, it’s important to not only keep up with the volume of data but harness the power of it.
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I have been writing a lot on the importance of cyber security, for both personal and corporate. There are various reasons why I emphasize so strong on the importance of cyber security, but the main reason is fairly simple. Our world is advancing from day to day, non-stop.
This result in a lot of non-technical people using technology stuff now. Regardless of what age they are in, you can easily find someone with a network connected device on their hand. From 10 years old to 90 years old, everyone has a device. This will result in a very serious security threat because, honestly speaking, they are not aware of the danger that the internet can result in. same goes for companies.
Most discussions about emerging technology tend to focus on the individual technologies that are working their way towards adoption. CompTIA’s research series on emerging tech has featured AI, blockchain, virtual reality/augmented reality and more.
As businesses reconsider how technology impacts their operations and strategies, it is natural for them to concentrate more on the future trends that have potential to be disruptive. The problem comes in finding the resources to dedicate to such an effort. Treating “emerging technology” as a collection of discrete fields to be dissected individually creates bottlenecks and exacerbates skill gaps.